MILAN
Anyone who has watched a Luca Guadagnino film remembers the rooms. The cool Milanese villa of I Am Love. The sunlit Italian summer house of Call Me by Your Name. The polished academic homes of After the Hunt. In his work, the furniture and fabrics do as much storytelling as the dialogue.
From tomorrow, Saturday, September 26, you can take some of that world home. Baisi Guadagnino for Zara Home, a collection of roughly 200 pieces covering clothing, furniture, lighting, tableware and scent, launches online at zarahome.com and zara.com and in selected stores worldwide. The brand calls it its most ambitious collaboration yet and gives it a suitably romantic title: an 'Atlas of Desire'.
Tonight, in the middle of Milan Fashion Week, Inditex chair Marta Ortega Pérez will celebrate the launch with Guadagnino and his creative partner, the architect and production designer Stefano Baisi. Over the weekend the public can see the full collection in a two-day pop-up at La Pelota, open from 11 a.m. to 8 p.m. on Saturday and Sunday.
A partnership built on film sets
The collection is the result of almost a decade of work together. In 2017, Guadagnino hired Baisi to lead his interior design studio, where Baisi designed homes, shops, hotels and fashion show sets. In 2024 he became Guadagnino's production designer, building a dreamlike 1950s Mexico City for Queer, starring Daniel Craig. He followed that with the refined East Coast interiors of After the Hunt, starring Julia Roberts, in 2025.
The Zara project began, according to the pair, with a visit to the MOP Foundation, Ortega's photography and cultural space in A Coruña, where Zara is based. Conversations with Ortega turned into a plan, and by April 2025 the duo were working with the Zara Home team. They told Wallpaper* they were given complete creative freedom.
What they did not do was copy their own films. You will not find the armchair from I Am Love or a table from A Bigger Splash. Instead, Guadagnino has pointed to the colours and moods of other directors' films, naming works by Nagisa Ōshima, Edward Yang and Jean-Luc Godard. The design references are just as wide: the Viennese Secession, French Art Deco, Brazilian modernism and the playful Italian Radical Design movement of the 1960s and 1970s.
The wardrobe: tailoring with a wink
This is why the launch belongs on the fashion pages as much as the interiors ones. The collection includes a full men's and women's wardrobe, a first for the pair. There are roomy trench coats and pea coats in tweed, fresco wool and leather, tailored suits and chunky knitwear. The palette is mostly earthy, lifted by jewel-toned satin and sequins on shirts, skirts and dresses.
Illustrations of fruit, flowers and animals by Italian artist Francesco Snote appear on garments and on ceramic tableware, linking the clothes directly to the dining table. The effect is a kind of total look for living, where what you wear, what you sit on and what you eat from all come from the same imagined story.
Prices for clothing are firmly high street, starting at £19.99 for a pair of socks and rising to around £289 for a leather jacket. That makes the wardrobe the easiest way into the collection for most shoppers.
The furniture: surreal, soft and not cheap
The homeware is where the pair's love of cinema shows most clearly. Designers pointed to 'little touches of surrealism': the Amalita desk and Cygni coffee table have legs that seem to slump under their own weight, and the Fainting armchair and Bretonita sofa hide scalloped bases beneath their upholstery. Stainless steel lamps with squiggly stems and geometric shades recall Italian postmodernism.
The furniture is not bargain-bin, however. The Uncollected sofa, which clearly draws on the Viennese Secession, costs £11,660, and a table lamp is £399. One piece has already started a debate online. The oak-and-wool Purkersdorf chair, named after Josef Hoffmann's famous Austrian sanatorium, looks very similar to Hoffmann's 'Seven-Ball Chair' of around 1907. Some commentators have asked where homage ends and imitation begins, a question that follows almost every major designer collaboration with a mass-market brand.
Scented candles complete the picture, with blends of verbena, kumquat and galbanum, and of blood orange, grapefruit and orange blossom.
A film to sell the fantasy
Guadagnino has also made a 20-minute short film to go with the launch. It was written by Scott Z. Burns, the screenwriter of Contagion and The Bourne Ultimatum, and stars Jamie Bell, Patricia Arquette, Michael Stuhlbarg and Chase Sui Wonders. Baisi designed the sets. Guadagnino said the four-day shoot felt like making a real feature.
It is a sign of how far fashion marketing has moved. The product is no longer just a coat or a chair. It is the feeling of stepping into a film, and the short film exists to make that feeling concrete.
What this means for you
Zara Home has built a strong track record with designer partnerships, from the Belgian architect Vincent Van Duysen to stylist Colin King. Those collections sold quickly, and high-profile drops like this often sell out in the first hours online. If there is a piece you want, especially clothing in common sizes, it pays to shop early on launch day.
Think carefully before splurging on the larger furniture. At these prices you are paying for a name and a concept as much as craftsmanship, and it is worth comparing with independent makers and vintage dealers who sell originals from the movements the collection references. The candles, tableware and knitwear are the most affordable way to buy into the look.
The final frame
Collaborations between film directors and fashion houses are common. A director building a complete domestic world, from socks to sofas, for the world's biggest fashion group is something new. Guadagnino joked to Wallpaper* that one of the sofas 'could be a machine of love'.
Whether shoppers agree will be clear by Sunday night. Either way, the line between the cinema screen and the high street has rarely looked this thin.
